Verb Brightening Purple Shampoo for Blonde Hair

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Verb Brightening Purple Shampoo for Blonde Hair
89
Great!

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Our Verdict

Verb Brightening Purple Shampoo effectively neutralizes brassiness in blonde hair, delivering noticeable toning after a few washes. Its creamy consistency lathers well and distributes evenly, making application straightforward. However, the scent is subtly chemical and lingers. While priced moderately, the toning effect isn't as potent or long-lasting as higher-end purple shampoos, requiring more frequent use. For those with mildly brassy blonde and seeking a budget-friendly option, it's a decent choice. However, those with heavily toned or highlighted hair might find its performance lacking. Consider this shampoo for maintaining, not dramatically correcting, blonde tones. If you prioritize strong toning and a pleasant fragrance, explore pricier alternatives.

Audience Score

89
Great!
★★★★☆

Based on 855 reviews

Pros

  • Neutralizes brassy and yellow tones in blonde hair.
  • Hydrates and smooths hair without weighing it down.
  • Protects color from fading.
  • Adds shine and brightness.
  • Safe for color-treated hair and gentle enough for daily use.

Cons

  • Can cause dryness or brittleness if used too frequently.
  • May leave a purple tinge on hair if left on too long.
  • Not effective for all shades of blonde, potentially causing undesirable tones.
  • Some users report it doesn't lather well, making it difficult to distribute.
  • Can be pricey compared to other purple shampoos.

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Comparison

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Audience Score
89
Great!
90
Excellent!
88
Great!
90
Excellent!
Price$22$10$13$16
Size12 oz / 355 ml6.8 oz / 200 ml12 oz/355 ml13.5 oz / 399 ml
Good For Thinning Hair
Good For Damage
Volumizing
Vegan
Without Sulfates
Without Parabens
Increases Shine

Who Should Buy

This product is ideal for individuals with blonde, lightened, gray, or silver hair experiencing unwanted yellowing or brassiness. If your hair looks dull, lacks vibrancy, or has taken on an orange or yellow tinge after coloring or due to environmental factors like hard water or sun exposure, this purple shampoo can help. It’s particularly beneficial for those who frequently color their hair and want to maintain a cool, toned blonde between salon visits. If you’re looking for an easy-to-use, at-home solution to neutralize brassiness and brighten your blonde, this shampoo is worth considering. It’s suitable for natural and color-treated blonde hair, including highlights, balayage, and platinum shades.

Who Should Not Buy

This product is not designed for those with dark hair or those who are not experiencing brassiness or yellow tones in their hair. If you have naturally dark hair, or vibrant, non-blonde colored hair, this purple shampoo will not lighten or change your hair color. Using it on dark hair will likely have no visible effect. Furthermore, if your blonde hair is already toned and you're happy with its color, using this purple shampoo could potentially over-tone your hair, leading to a dull or overly cool, ashy appearance. If you're unsure whether this product is suitable for your hair type or color, consult with a hair care professional.

How To Use

Apply the shampoo to wet hair, focusing on the areas most prone to brassiness. Lather well and allow the shampoo to sit for 1-3 minutes, depending on the level of toning desired. For more intense toning, you can leave the shampoo on for up to 5 minutes, but avoid exceeding this time to prevent over-toning. Rinse thoroughly and follow with a hydrating conditioner. The frequency of use depends on individual needs. Start by using it once or twice a week and adjust based on your hair’s response. If your hair feels dry after use, reduce the frequency or incorporate a deep conditioning treatment into your routine. Remember to always perform a strand test before applying the shampoo to your entire head, especially if you have heavily processed or damaged hair.

Key Ingredients

This brightening purple shampoo utilizes violet pigments to counteract yellow and brassy tones in blonde hair. These pigments work by neutralizing the unwanted yellow hues, restoring a cooler, brighter blonde. The formula is often enriched with nourishing ingredients like hydrolyzed keratin to strengthen and repair hair, helping to minimize breakage and improve overall hair health. It may also contain natural oils like coconut oil or argan oil to hydrate and add shine, counteracting the potential drying effects of purple pigments. Some formulations include UV filters to protect hair from sun damage, which can contribute to color fading and brassiness. Look for a sulfate-free option to avoid stripping natural oils and further drying out your hair.

Real User Reviews

Users generally praise this shampoo for its effectiveness in neutralizing brassiness and brightening blonde hair. Many reviewers report seeing a noticeable difference in their hair color after just a few uses, with their blonde appearing cooler, brighter, and more vibrant. Some users appreciate the added hydration and shine provided by the nourishing ingredients, leaving their hair feeling soft and manageable. However, some users caution against leaving the shampoo on for too long, as it can lead to over-toning, resulting in a purplish or ashy hue. Overall, the majority of reviewers recommend this shampoo as an affordable and effective way to maintain a beautiful, toned blonde at home.

Frequently Asked Questions (FAQs)

Common questions include how often to use the shampoo, how long to leave it on, and whether it works on all types of blonde hair. Generally, it's recommended to start with using the shampoo once or twice a week, increasing or decreasing frequency based on your hair's needs. The recommended leave-in time is typically 1-3 minutes, with a maximum of 5 minutes to avoid over-toning. While the shampoo works well on most shades of blonde, from platinum to golden, results may vary depending on individual hair type and color. It’s advisable to perform a strand test before the first use to determine the optimal leave-in time for your hair. If you have heavily processed or damaged hair, consult a hair professional before use.