When Should You Not Use Purple Shampoo?

Laura Townsend Avatar

Published By

When Should You Not Use Purple Shampoo?

We thoroughly assess all products before recommending them. We may be compensated if you choose to buy through links on our site.

Question: When Should You Not Use Purple Shampoo?
Answer: You should not use purple shampoo on freshly bleached or damaged hair, as it can cause further dryness or staining. Don’t use it daily; once or twice a week is sufficient to maintain tone.

Understanding Purple Shampoo

Purple shampoo neutralizes yellow tones in blonde, gray, and silver hair. It deposits purple pigment onto the hair shaft, counteracting brassiness. Many people enjoy the benefits of these products, but it is not suitable for every hair type or situation.

5 Best Purple Shampoo 2025

Best Purple Shampoo

Purple Shampoo

From gentle toning to intense color correction, these purple shampoos offer targeted solutions for blonde and highlighted hair...

When to Avoid Purple Shampoo: Newly Colored Hair

After a fresh salon visit for highlights or bleaching, your hair cuticles remain open. Using it immediately after coloring can lead to uneven pigment absorption, causing patchy results. Wait at least two weeks before incorporating it into your routine. This allows the hair cuticle to close, reducing the risk of uneven color deposit.

Purple shampoo can sometimes attach to freshly colored hair more intensely than intended, leading to an overly purple hue. This is especially true for lighter shades of blonde or hair that has undergone extensive bleaching. Give your color time to settle before using it to maintain its vibrancy and accuracy.

Related Article: What Happens if I Leave Purple Shampoo in My Hair For 30 minutes?
Related Article: What is the Disadvantage of Purple Shampoo?

Avoiding Purple Shampoo on Dry or Damaged Hair

Dry or damaged hair is more porous than healthy hair. This increased porosity means that purple shampoo can over-deposit pigment, leading to a lavender or dull purple tint. Before introducing it, focus on repairing your hair with moisturizing treatments and deep conditioners. Hydrated and healthy hair accepts color more evenly, minimizing the chance of unwanted purple tones.

Signs of dry or damaged hair include split ends, excessive frizz, and a rough texture. If your hair exhibits these characteristics, avoid purple shampoo until you improve its condition. Addressing the underlying dryness and damage first will yield better results when you eventually incorporate it into your hair care routine.

#1
dae Violet Hour Purple Shampoo

dae Violet Hour Purple Shampoo

Best Overall

$28 Sephora

★★★★☆ 644 Reviews

#2
Pureology Strength Cure Blonde Purple Shampoo

Pureology Strength Cure Blonde Purple Shampoo

Best for Blonde Hair

$37 Ulta Beauty

★★★★☆ 2,274 Reviews

#3
Ouai Detox Shampoo

Ouai Detox Shampoo

Best for Brown Hair

$24 Amazon

★★★★☆ 6,492 Reviews

Purple Shampoo and Naturally Dark Hair

Purple shampoo will not lighten naturally dark hair or add highlights. Its purpose is to counteract yellow tones, not create them. Applying it to dark hair that lacks yellow undertones produces no visible changes. Excessive use can sometimes lead to a slight purplish cast in certain lighting conditions. For naturally dark hair, consider using color-depositing shampoos or conditioners tailored to your desired shade instead of purple shampoo. These products enhance existing color and shine rather than neutralize yellow tones.

If you have dark hair and notice unwanted brassiness after lightening treatments, it can be beneficial. However, use it sparingly and monitor the results closely to prevent over-toning.

Frequency of Purple Shampoo Use

Using it too frequently can lead to color build-up, causing hair to appear dull, dark, or excessively purple. Most hair types benefit from using purple shampoo once or twice a week. Adjust the frequency based on your hair’s individual needs and the level of brassiness you experience. Start with less frequent applications and gradually increase as needed. Observe how your hair responds and adjust accordingly to avoid over-toning.

Always follow the instructions on your specific purple shampoo product for usage guidelines. Some formulas are more concentrated than others, requiring less frequent application.

Choosing the Right Product

Not all purple shampoos are created equal. Some are highly pigmented, while others offer a milder toning effect. Selecting the right product for your hair color and condition is crucial. For very light blonde or gray hair, choose a less pigmented formula to prevent over-toning. Those with darker blonde or highlighted hair may opt for a more concentrated shampoo. Always test a small, inconspicuous section of hair before applying the product to your entire head. This allows you to assess the color deposit and adjust your usage accordingly.

Consult with a hair care professional to determine the best product for your specific hair type and needs. They can provide personalized recommendations based on your hair’s current condition, color, and desired outcome. This personalized approach helps you avoid potential issues and achieve the best possible results.

Alternatives

Several alternatives to purple shampoo exist for maintaining cool tones. These include purple conditioners, toning glosses, and color-depositing masks. Purple conditioners offer a gentler approach to toning, ideal for those with dry or damaged hair. Toning glosses provide a more intensive treatment, effectively neutralizing brassiness and adding shine. Color-depositing masks offer temporary color correction, suitable for those hesitant to commit to a permanent solution. Experiment with different options to find the method that best suits your hair type and lifestyle.

If you’re uncertain which alternative is best for you, consult with a professional stylist. They can assess your hair’s needs and recommend the most suitable product or treatment.

Click for more information about Labooshy

Conclusion

Purple shampoo offers a valuable tool for maintaining vibrant blonde, gray, and silver hair. However, understanding when to avoid its use is equally important. By considering factors such as hair condition, color, and frequency of use, you can maximize the benefits of it while minimizing potential drawbacks. If you’re unsure whether it is right for you, consulting a hair care professional provides personalized guidance and ensures optimal results. With proper use and careful consideration, purple shampoo can contribute to healthy, beautiful, and vibrant hair. [ 1 ]


References

1. https://quicksilverhair.com/when-is-it-time-to-use-purple-shampoo/