Tower 28 MakeWaves Lengthening + Curling
Published By Laura Townsend
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Our Verdict
Tower 28's MakeWaves Mascara delivers impressive lengthening and subtle curling without clumping, flaking, or irritation, making it ideal for sensitive eyes. Its thin, buildable formula allows for customized volume, from a natural daytime look to more dramatic evening lashes. The wand separates effectively, preventing spider lashes. While lengthening is its forte, significant curling requires a lash curler. At a mid-range price point, the value is reasonable, especially given its clean formula. If you prioritize length and a gentle formula, MakeWaves is a strong contender. However, if dramatic volume or curl is your primary goal, you may want to explore alternatives. Ultimately, its strength lies in providing naturally enhanced, healthy-looking lashes.
Audience Score
Pros
- Creates long, defined lashes without clumping.
- Tubing formula is easily removed with warm water.
- Conditions and strengthens lashes with plant-based ingredients.
- Suitable for sensitive eyes and contact lens wearers.
- Buildable formula allows for customizable lash looks.
Cons
- Can be clumpy if too much product is used.
- The wand can be difficult to maneuver for those with hooded eyes or smaller eye shapes.
- Not very effective at holding a curl for those with stubbornly straight lashes.
- The formula can sometimes flake throughout the day.
- Some users find the price point high for the amount of product received.
Before
After
Comparison
The most similar products compared
| Audience Score | 86 Great! | 81 Great! | 81 Great! | 76 Good! |
| Price | $20 | $28 | $33 | $28 |
| Size | 0.29 oz / 8 mL | 0.28 oz | 0.33 oz / 10 mL | 0.32 fl oz / 9.5 ml |
| Sensitive | ✓ | ✓ | ✗ | ✓ |
| Volumizing | ✓ | ✓ | ✓ | ✓ |
| Lengthening | ✓ | ✓ | ✓ | ✗ |
| Curling | ✓ | ✗ | ✗ | ✗ |
| Vegan | ✓ | ✗ | ✗ | ✗ |
| Tubing | ✗ | ✗ | ✗ | ✗ |
| Hypoallergenic | ✗ | ✗ | ✗ | ✗ |
| Waterproof | ✗ | ✗ | ✗ | ✗ |
Who Should Buy
This mascara is perfect for those seeking a naturally defined, enhanced lash look. If you crave length and curl without the heaviness or drama of traditional mascaras, this product might be your holy grail. Individuals with sensitive eyes or those who wear contact lenses will appreciate the gentle, hypoallergenic formula. If you value clean beauty products and prefer vegan and cruelty-free options, this mascara aligns with your ethical choices. Finally, if you struggle with stubborn, straight lashes and long for a lifted, curled effect, this product is designed to address that concern.
Who Should Not Buy
This mascara might not be the best choice for those seeking extreme volume or a dramatic, false-lash effect. If you prefer a very thick, heavily pigmented mascara, this more natural-looking formula may not deliver the desired intensity. Similarly, if you enjoy the look of clumpy lashes, this product specifically aims to prevent clumping and may not satisfy that preference. Finally, if you are on a tight budget, this mascara falls into the mid-range price point and may not be the most economical option.
Sensitive
This mascara is formulated with sensitive eyes in mind. The hypoallergenic and ophthalmologist-tested formula minimizes the risk of irritation, making it suitable for contact lens wearers and those with sensitive eyes or allergies. It's free from common irritants like parabens, phthalates, and fragrances, further reducing the potential for reactions. The gentle formula ensures comfortable wear throughout the day without itching, redness, or watering. If you've experienced discomfort with other mascaras in the past, this sensitive formula provides a safe and effective alternative for achieving beautiful, defined lashes without compromising eye health. The gentle nature of the ingredients makes it easy to remove, minimizing tugging and pulling on delicate lashes.
Volumizing
While this mascara's primary focus is on lengthening and curling, it does offer some subtle volumizing benefits. The unique tubing formula coats each lash individually, creating a thicker appearance without clumping or spider-like effects. This adds a noticeable boost to lash density and fullness, contributing to a more defined and open-eyed look. The buildable formula allows you to customize the level of volume, from a natural everyday look to a slightly more dramatic effect. However, if you are looking for significant, dramatic volume, this mascara may not be sufficient on its own and layering with a volumizing primer might be recommended.
Lengthening
Lengthening is a key benefit of this mascara. The tubing formula wraps around each lash, extending its appearance and creating the illusion of longer, more defined lashes. The lightweight formula prevents weighing down the lashes, allowing them to maintain their lift and curl throughout the day. The unique brush design helps to separate and coat each lash from root to tip, maximizing length and preventing clumping. The result is beautifully elongated lashes that open up the eyes and create a naturally enhanced look.
Tubing
This mascara utilizes a unique tubing technology. Instead of painting the lashes with pigment like traditional mascaras, it forms lightweight tubes around each individual lash. These tubes create length, definition, and curl while remaining flexible and comfortable. This tubing formula also makes the mascara incredibly easy to remove. It slides off cleanly with warm water, eliminating the need for harsh makeup removers that can damage lashes. The tubes simply slip off without tugging or pulling, preventing lash breakage and ensuring a gentle cleansing experience.
Curling
This mascara excels at delivering long-lasting curl. The specially designed brush lifts and curls lashes from the root, creating a wide-eyed, lifted effect. The lightweight tubing formula holds the curl in place throughout the day, preventing lashes from drooping or falling flat. This eliminates the need for eyelash curlers, streamlining your makeup routine and minimizing potential lash damage. The result is beautifully curled lashes that enhance the natural shape of your eyes and create a bright, refreshed appearance.
Hypoallergenic
This mascara is carefully formulated to be hypoallergenic, minimizing the risk of allergic reactions and irritation. It's free from common allergens like fragrances, parabens, and sulfates, making it suitable for even the most sensitive eyes. This commitment to gentle ingredients allows individuals with allergies or sensitivities to enjoy beautiful, defined lashes without experiencing redness, itching, or watering. The ophthalmologist-tested formula ensures that the product is safe for contact lens wearers and those with delicate eyes.
Vegan
This mascara is a vegan-friendly product, meaning it does not contain any animal-derived ingredients or byproducts. This aligns with ethical and sustainable beauty practices, offering a cruelty-free alternative to traditional mascaras. The vegan formula is created using plant-based and synthetic ingredients that deliver the same high-performance results as conventional mascaras without compromising on quality or efficacy. This commitment to veganism allows individuals to enjoy beautiful, defined lashes while adhering to their ethical values.
Clumping
This mascara is specifically designed to prevent clumping, ensuring that lashes remain separated and defined. The innovative brush design and lightweight tubing formula work together to coat each lash individually, preventing the sticky, spidery effect that can occur with some mascaras. This allows for a clean, natural look with beautifully separated lashes that appear longer and fuller. The clump-free formula makes application effortless, ensuring a smooth and even coat every time.