Pureology Strength Cure Blonde Purple Shampoo
Published By Laura Townsend
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Our Verdict
Pureology Strength Cure Blonde Purple Shampoo delivers on its promise of toning brassiness in blonde hair. Its creamy texture lathers well, requiring only a small amount, extending its value despite the higher price point. The lavender hue effectively neutralizes yellow tones without over-toning, leaving hair bright and cool-toned. However, its strong scent might be overpowering for some. While it does offer some strengthening benefits, it's not a miracle worker for damaged hair. Buy this shampoo if you're primarily seeking effective brassiness control and a luxurious feel. Avoid it if you're on a tight budget, have a sensitive nose, or require intense repair for severely damaged hair; opt for a more targeted treatment instead.
Audience Score
Pros
- Neutralizes brassy and yellow tones in blonde hair.
- Strengthens and repairs damaged, color-treated hair.
- Leaves hair soft, shiny, and manageable.
- Features a pleasant aroma.
- Protects hair color from fading.
Cons
- Can be expensive compared to other purple shampoos.
- Can dry out hair if used too frequently or not followed up with a good conditioner.
- May stain hands and shower surfaces temporarily if not rinsed immediately.
- The purple pigment can be too strong for some, leading to an ashy or overly cool toned result.
- Some users find the scent to be overpowering or unpleasant.
Comparison
The most similar products compared
| Audience Score | 92 Excellent! | 90 Excellent! | 92 Excellent! | 91 Excellent! |
| Price | $37 | $24 | $41 | $28 |
| Size | 9 fl oz / 266ml | 13.5 oz / 400ml | 16.9 oz / 500 ml | 9.2 oz / 275 ml |
| Good For Thinning Hair | ✗ | ✗ | ✗ | ✗ |
| Good For Damage | ✓ | ✓ | ✓ | ✓ |
| Volumizing | ✗ | ✗ | ✗ | ✗ |
| Vegan | ✗ | ✓ | ✗ | ✓ |
| Without Sulfates | ✓ | ✓ | ✗ | ✓ |
| Without Parabens | ✓ | ✓ | ✗ | ✓ |
| Increases Shine | ✗ | ✓ | ✓ | ✗ |
Who Should Buy
This product is ideal for individuals with blonde, lightened, or highlighted hair experiencing brassiness, yellowing, or unwanted warm tones. If your hair feels fragile, weak, or damaged from bleaching or other chemical treatments, this shampoo can be a valuable addition to your routine. Those looking for a color-safe, sulfate-free option that also strengthens and repairs hair will appreciate this formula. It's particularly beneficial for those with naturally fine or thin hair prone to breakage, as it helps rebuild and reinforce the hair fiber. If you’re committed to maintaining a cool, bright blonde and want a shampoo that addresses both color and strength, this could be the perfect choice.
Who Should Not Buy
This product is not recommended for individuals with dark hair or those who do not desire a toning effect. If your hair is already very strong and healthy, the reparative properties may be less noticeable. Those with sensitivities to certain fragrances may want to consider unscented alternatives. If you're on a very strict budget, there are less expensive purple shampoos available, though they may not offer the same level of repair and strengthening benefits. Finally, if you're looking for a daily shampoo, this product is recommended for use only 1-2 times per week, so you'll need a separate shampoo for more frequent washes.
Ingredients
Pureology Strength Cure Blonde Purple Shampoo utilizes a key blend of ingredients designed to neutralize brassiness while fortifying damaged hair. Astaxanthin, a powerful antioxidant, protects hair from environmental stressors. Keravis, a protein-based complex, strengthens the hair fiber from the inside out. Violet pigments neutralize unwanted yellow and orange tones, maintaining a cool, bright blonde. The sulfate-free formula gently cleanses without stripping natural oils or color. It also features a signature AntiFadeComplex to protect against color fading and maintain vibrancy.
How to Use
Apply a quarter-sized amount of Pureology Strength Cure Blonde Purple Shampoo to wet hair, lathering gently from roots to ends. Focus the application on the most brassy areas. Allow the shampoo to sit for 1-5 minutes, depending on the desired level of toning. The longer you leave it on, the more intense the neutralizing effect. Rinse thoroughly and follow with Pureology Strength Cure Conditioner for optimal results. Use 1-2 times per week, alternating with a moisturizing or hydrating shampoo for balanced care. Avoid contact with eyes.
Benefits
This shampoo offers a multitude of benefits for blonde and lightened hair. It effectively neutralizes brassiness and unwanted warm tones, keeping your blonde cool and bright. The formula strengthens and repairs damaged hair, reducing breakage and improving overall hair health. It’s color-safe and sulfate-free, ensuring your color stays vibrant and protected. The luxurious lather provides a gentle yet effective cleanse, leaving hair feeling soft and manageable. The added bonus of the AntiFadeComplex helps prolong the life of your color, reducing the need for frequent touch-ups.
Drawbacks
While highly effective, this shampoo does have some potential drawbacks. The purple pigment can stain porous or highly damaged hair, so careful monitoring is advised, especially during initial use. It can be slightly drying for some hair types, so using a moisturizing conditioner afterwards is crucial. The price point is higher than some drugstore purple shampoos, though the quality and benefits often justify the cost. The strong fragrance, while pleasant to some, might be overpowering for others with sensitivities. Finally, overuse can lead to an overly cool or ashy tone, so following the recommended usage instructions is important.
Scent
The Pureology Strength Cure Blonde Purple Shampoo features a distinctive aromatherapy blend. The primary notes are a combination of pear, rose, and cedarwood. This creates a complex and sophisticated fragrance that lingers subtly in the hair after washing. The pear adds a touch of sweetness and freshness, while the rose contributes a floral elegance. The cedarwood provides a grounding, woody base note, balancing the overall scent profile. This signature fragrance enhances the overall experience of using the shampoo, making it feel like a luxurious treat.
Overall
Pureology Strength Cure Blonde Purple Shampoo delivers on its promises of toning and strengthening blonde hair. Its unique formula effectively neutralizes brassiness while repairing damage and protecting color. While the price point is higher than some alternatives, the combination of benefits, including the luxurious scent and color protection, makes it a worthwhile investment for those seeking to maintain a vibrant, healthy blonde. The key is to use it as directed and pay attention to your hair’s individual needs to achieve optimal results.