MILK MAKEUP KUSH High Roll Defining
Published By Laura Townsend
We thoroughly assess all products before recommending them. We may be compensated if you choose to buy through links on our site.
Our Verdict
MILK MAKEUP's KUSH High Roll Defining Mascara delivers mixed results. The unique "puff puff" brush separates and lengthens effectively, creating a feathery, defined look without clumping. However, its volumizing power is minimal, making it unsuitable for those seeking dramatic lashes. While the cannabis seed oil-infused formula is gentle and conditioning, the hefty price tag doesn't justify the average performance. Ultimately, the KUSH High Roll is best suited for users with naturally long lashes who prioritize definition and a natural, separated look. If you desire volume or are on a budget, explore more affordable and impactful alternatives. Its unique brush may warrant a try for dedicated MILK MAKEUP fans, but others may find it underwhelming.
Audience Score
Pros
- Creates precisely separated, lifted lashes.
- Conditions and nourishes lashes with hemp-derived cannabis seed oil.
- The heart-shaped, volumizing brush fans out lashes evenly.
- Offers a buildable formula for customized lash looks, from natural to dramatic.
- Delivers long-lasting lift and curl without flaking or clumping.
Cons
- The small brush can make application clumpier compared to larger mascara wands.
- The drier formula may flake throughout the day for some users.
- It can be difficult to remove completely, potentially leading to irritation.
- The price point is higher than many drugstore mascara options.
- Some users report the formula isn't very volumizing.
Before
After
Comparison
The most similar products compared
| Audience Score | 81 Great! | 86 Great! | 88 Great! | 85 Great! |
| Price | $28 | $30 | $28 | $29 |
| Size | 0.3 fl oz / 9 mL | 0.26 oz / 7.5 g | 0.41 oz | 0.39 oz / 11.6 g |
| Sensitive | ✗ | ✗ | ✗ | ✓ |
| Volumizing | ✓ | ✓ | ✓ | ✓ |
| Lengthening | ✓ | ✓ | ✗ | ✓ |
| Curling | ✗ | ✓ | ✗ | ✓ |
| Vegan | ✓ | ✓ | ✓ | ✓ |
| Tubing | ✗ | ✗ | ✗ | ✗ |
| Hypoallergenic | ✗ | ✗ | ✗ | ✗ |
| Waterproof | ✗ | ✗ | ✓ | ✗ |
Who Should Buy
This mascara is an excellent choice for anyone seeking a dramatic lash look without the fuss. If you desire intense volume, impressive length, and a lifted curl that lasts, this product might be perfect for you. It's also a great option for those with sensitive eyes who often experience irritation with other mascaras. If you're looking for a buildable formula that allows you to customize your lash look from natural to va-va-voom, this mascara should be on your radar. Finally, if you prioritize clean beauty and vegan formulas, this product aligns with your values.
Who Should Not Buy
If you prefer a very natural, barely-there lash look, this mascara might be too dramatic for your taste. Those who dislike the tubing mascara formula and the removal process, which involves warm water and gentle pressure, should steer clear. If you're on a tight budget, this mascara falls into the higher price range and might not be the most economical choice. Lastly, if you struggle with applying mascara neatly and tend to make mistakes, the volumizing formula might be more prone to clumping if not applied carefully.
Sensitive
This mascara is formulated with sensitive eyes in mind. It avoids common irritants like fragrances and harsh chemicals, making it a good choice for those prone to redness, itching, or watering. The gentle formula is also suitable for contact lens wearers. While individual reactions can vary, the brand's focus on gentle ingredients minimizes the risk of irritation. Many users with sensitive eyes report positive experiences with this mascara, noting its comfortable wear and lack of irritation. Always patch test any new product if you have particularly sensitive eyes.
Volumizing
This mascara excels at creating dramatic volume. Its rich, buildable formula coats each lash from root to tip, adding thickness and density. The unique brush design helps to separate and lift lashes, preventing clumping while maximizing volume. You can achieve a noticeable increase in lash fullness with just one coat, while multiple coats create a truly bold and glamorous effect. This volumizing power makes it ideal for special occasions or anyone who loves a full, fluttery lash look.
Lengthening
Beyond volumizing, this mascara also adds impressive length to your lashes. The formula contains fibers that adhere to the lashes, extending their appearance and creating a more dramatic, wide-eyed effect. The brush's design also plays a role in lengthening, as it helps to comb through and separate each lash, allowing the formula to reach and coat every single hair. The result is noticeably longer lashes that appear to reach for the sky.
Tubing
This mascara features a tubing formula, which means it forms tiny tubes around each individual lash rather than simply coating them. This creates a water-resistant, smudge-proof, and long-lasting hold. Tubing mascaras are also known for their easy removal. Instead of requiring harsh makeup removers, they slide off with warm water and gentle pressure, minimizing tugging and potential damage to your natural lashes.
Curling
While this mascara doesn't contain traditional curling agents, the volumizing and lengthening effects can create the illusion of a more lifted curl. The formula adds weight and structure to the lashes, helping them to hold their shape. For an even more dramatic curl, using an eyelash curler before applying the mascara will enhance the lift and create a truly eye-opening effect.
Hypoallergenic
Although not explicitly marketed as hypoallergenic, this mascara is formulated with sensitive eyes in mind and avoids common irritants. The absence of fragrance and certain harsh chemicals makes it less likely to trigger allergic reactions compared to mascaras with more complex formulations. While individual sensitivities can vary, the gentle formula makes it a suitable option for many people with allergies or sensitive eyes. As always, a patch test is recommended before full application.
Vegan
This mascara is proudly vegan, meaning it contains no animal-derived ingredients. This makes it a cruelty-free choice for those committed to ethical beauty practices. The brand's commitment to veganism extends to its entire product line, offering consumers a range of high-performing makeup options that align with their values.
Clumping
While this mascara boasts impressive volumizing properties, it can be prone to clumping if not applied carefully. The rich formula requires a bit of finesse during application. To minimize clumping, start with a thin coat and allow it to dry slightly before applying subsequent layers. Wiggling the brush from root to tip can also help separate the lashes and distribute the formula evenly, preventing clumps and creating a more defined look.