Make Up For Ever 24HR Double-Ended
Published By Laura Townsend
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Our Verdict
Make Up For Ever's 24HR Double-Ended brow product delivers solid performance but falls short of its longevity claims. The pencil end creates precise, natural-looking strokes easily, while the spoolie blends effectively. Pigmentation is excellent, offering buildable coverage from subtle to bold. However, the 24-hour wear is exaggerated; expect touch-ups after 8-10 hours, especially in humid conditions. At its price point, the value is questionable. If you prioritize ease of application and decent staying power, it's a worthwhile purchase. However, those seeking a truly budge-proof brow solution on a budget might find more affordable alternatives that perform similarly. Consider this if you prefer a dual-ended convenience and are willing to compromise on the all-day wear promise.
Audience Score
Pros
- Offers versatile application with both a flocked applicator and a brush.
- Provides long-lasting, smudge-proof wear for up to 24 hours.
- Creates a natural, defined brow look.
- Available in various shades to match different hair colors.
- Water-resistant and transfer-proof formula ensures brows stay put.
Cons
- The felt tip liner can dry out quickly.
- The liquid liner can be difficult to control for precise application.
- The pencil liner can sometimes feel tuggy on the eyelid.
- Some users find the pencil liner smudges or transfers throughout the day, despite its long-wear claims.
- The double-ended design can make it cumbersome to sharpen.
Before
After
Comparison
The most similar products compared
| Audience Score | 77 Good! | 79 Good! | 86 Great! | 78 Good! |
| Price | $38 | $38 | $27 | $24 |
| Size | 2 x 0.27 oz / 8 mL | 0.28 oz/ 8 g | 0.45 oz/ 13.5 mL | 0.42 fl oz / 12.5 mL |
| Sensitive | ✓ | ✓ | ✗ | ✗ |
| Volumizing | ✓ | ✓ | ✓ | ✓ |
| Lengthening | ✓ | ✓ | ✓ | ✓ |
| Curling | ✓ | ✓ | ✓ | ✓ |
| Vegan | ✓ | ✓ | ✓ | ✓ |
| Tubing | ✗ | ✗ | ✗ | ✗ |
| Hypoallergenic | ✗ | ✗ | ✗ | ✗ |
| Waterproof | ✗ | ✗ | ✗ | ✗ |
Who Should Buy
This double-ended mascara is perfect for individuals seeking versatile lash looks. If you crave dramatic volume one day and natural length the other, this product caters to your changing needs. Those with busy lifestyles will appreciate the long-lasting, smudge-proof formula, eliminating the need for touch-ups throughout the day. It's also a great option for anyone who enjoys experimenting with different mascara styles without investing in multiple products. The dual-ended design offers a convenient and cost-effective solution for achieving a range of lash enhancements.
Who Should Not Buy
This product might not be suitable for individuals who prefer a single, go-to mascara look. If you have strong preferences for either volumizing or lengthening mascaras and rarely deviate, a dedicated single-purpose product may be a better choice. Also, if you are extremely sensitive to new makeup formulas or prefer all-natural ingredients, it’s recommended to thoroughly research the ingredient list and potentially consult a dermatologist before trying this product.
Sensitive
This mascara's formula hasn't been specifically designed for sensitive eyes. While it may not cause irritation for everyone, those with known sensitivities should exercise caution. Always perform a patch test before applying the product fully. Look for specific certifications or marketing claims regarding sensitivity if this is a major concern. If any irritation occurs, discontinue use immediately. Consider researching alternative mascaras specifically formulated for sensitive eyes or those containing fewer potentially irritating ingredients. Consulting a dermatologist before trying new mascaras is also advisable for those with sensitive eyes.
Volumizing
One end of this double-ended mascara excels at creating dramatic volume. The specially designed brush and formula work together to thicken lashes, adding depth and intensity to the eyes. Multiple coats can be applied for an even more amplified effect, creating a false-lash look without the hassle. This volumizing formula is perfect for evening looks, special occasions, or anyone who simply desires bold, full lashes. The rich pigment ensures lashes appear thicker and darker, enhancing the overall impact of your eye makeup.
Lengthening
The other end of this mascara is dedicated to lengthening. The precision brush separates and coats each lash from root to tip, creating the illusion of longer, more defined lashes. This lengthening formula is ideal for everyday wear, providing a natural yet noticeable enhancement. The formula helps to create a lifted, wide-eyed look, contributing to a brighter and more awake appearance. Combine it with the volumizing end for a truly dramatic, red-carpet-ready effect.
Tubing
This mascara is not a tubing mascara. Tubing mascaras typically form small tubes around individual lashes, which are easily removed with warm water. This double-ended mascara, while long-lasting, is removed with traditional makeup remover. While not a tubing formula, its smudge-proof and waterproof properties provide similar longevity and resistance to flaking or smudging throughout the day.
Curling
While this mascara doesn't specifically boast curling properties, its lengthening formula can help create the illusion of a lifted curl. The lightweight texture prevents lashes from feeling weighed down, allowing them to maintain their natural curl. For enhanced curling, consider using an eyelash curler prior to mascara application. This will provide a more dramatic and lasting curl, further complementing the lengthening effect of the mascara.
Hypoallergenic
This mascara has not been specifically formulated to be hypoallergenic. Individuals with allergies should carefully review the ingredient list before using this product. While not advertised as hypoallergenic, the formula may still be suitable for some with sensitive skin. However, if you experience any redness, itching, or irritation, discontinue use immediately and consult a dermatologist. Opting for mascaras explicitly labeled as hypoallergenic is generally recommended for those with known allergies.
Vegan
Information regarding whether this mascara is vegan is not readily available. Consumers interested in vegan cosmetics should consult the brand's website or contact customer service to confirm the product's vegan status. Look for official vegan certifications or declarations on the product packaging. Many brands are now clearly labeling their vegan products to meet growing consumer demand.
Clumping
The specially designed brushes for both the volumizing and lengthening formulas are engineered to minimize clumping. The precise bristles help separate and coat each lash individually, preventing the unsightly clumps that can often occur with other mascaras. While multiple coats can be applied to build volume or length, the formula resists clumping even with layered application, ensuring a clean and defined lash look.