L’Oréal Professionnel Silver Anti-Brass Purple Shampoo
Published By Laura Townsend
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Our Verdict
Biolage Color Last Purple Shampoo delivers on its promise of toning brassiness in blonde, highlighted, and gray hair. Its creamy consistency lathers well and the purple pigment is potent, requiring only a few minutes of application for noticeable results. While effective, overuse can lead to slight purple staining, particularly on porous hair. The price point positions it in the mid-range, offering good value for the amount and performance. If you're struggling with unwanted yellow tones, this shampoo is a worthy contender. However, those with very light or highly porous hair should proceed cautiously with brief applications and consider a less pigmented option for daily use. Overall, a solid choice for maintaining cool-toned hair.
Audience Score
Pros
- Helps maintain vibrant color in color-treated hair.
- Neutralizes brassy and yellow tones, especially in blonde and silver hair.
- Gently cleanses without stripping color.
- Contains low pH formula to help seal the hair cuticle.
- Leaves hair soft, shiny, and manageable.
Cons
- Can be drying if used too frequently.
- May stain porous or damaged hair purple.
- Doesn't completely eliminate brassiness on very light blondes.
- The purple pigment can stain hands and shower surfaces temporarily.
- Can be expensive compared to other purple shampoos.
Comparison
The most similar products compared
| Audience Score | 90 Excellent! | 92 Excellent! | 91 Excellent! | 92 Excellent! |
| Price | $24 | $41 | $28 | $28 |
| Size | 13.5 oz / 400ml | 16.9 oz / 500 ml | 9.2 oz / 275 ml | 10 oz / 300ml |
| Good For Thinning Hair | ✗ | ✗ | ✗ | ✗ |
| Good For Damage | ✓ | ✓ | ✓ | ✓ |
| Volumizing | ✗ | ✗ | ✗ | ✗ |
| Vegan | ✓ | ✗ | ✓ | ✓ |
| Without Sulfates | ✓ | ✗ | ✓ | ✓ |
| Without Parabens | ✓ | ✗ | ✓ | ✓ |
| Increases Shine | ✓ | ✓ | ✗ | ✗ |
| Reviews Nordstrom | N/A | N/A | N/A | N/A |
Who Should Buy
This product is ideal for individuals with color-treated blonde, silver, or gray hair who struggle with unwanted brassy or yellow tones. If you find your vibrant color fading quickly or turning a warmer hue soon after salon visits, this purple shampoo can help. It's particularly beneficial for those with highlighted or bleached hair, which are more susceptible to brassiness. This shampoo is suitable for regular use to maintain cool, toned hair and extend the life of your color. If you're looking for an easy and effective way to neutralize unwanted warmth and keep your blonde looking its best, this could be a great option for you.
Who Should Not Buy
This product is not designed for those with naturally dark hair or those who desire warmer tones in their hair. If you don't have any brassiness or yellowing to correct, this purple shampoo won't provide any noticeable benefits. It's also not recommended for individuals with extremely dry or damaged hair, as the purple pigments can sometimes cling to porous strands and result in uneven toning. Those with sensitivities to certain ingredients should carefully review the product label before use. Finally, if you are looking for a daily moisturizing shampoo, this product's toning focus may not be suitable.
How To Use
Apply the Biolage Color Last Purple Shampoo to wet hair, focusing on the areas most prone to brassiness. Massage it into a rich lather and allow it to sit for 1-3 minutes, depending on the level of toning desired. For more intense toning, you can leave it on for up to 5 minutes, but monitor closely to avoid over-toning. Rinse thoroughly and follow up with a moisturizing conditioner, like Biolage Color Last Conditioner, for optimal results. Use 1-2 times a week, or as needed to maintain your desired tone. Avoid leaving the shampoo on for extended periods, as this can lead to unwanted purple hues.
Ingredients
Biolage Color Last Purple Shampoo contains violet pigments that neutralize brassy and yellow tones in blonde, gray, and silver hair. The formula also includes gentle cleansing agents that effectively remove impurities without stripping color. It is enriched with a blend of botanical extracts and conditioning agents to help maintain hair's health and shine. The shampoo is free from parabens and sulfates, making it a gentler option for color-treated hair. Specific ingredients can vary, so it's always recommended to check the product label for the most up-to-date information.
Benefits
The key benefit of Biolage Color Last Purple Shampoo is its ability to neutralize unwanted brassiness and yellow tones, leaving hair looking brighter and cooler. It helps to prolong the life of color treatments, reducing the frequency of salon visits. The gentle, sulfate-free formula cleanses effectively without stripping color or moisture. It also helps to detangle hair and improve manageability. Regular use can contribute to maintaining a vibrant, salon-fresh look for longer, boosting confidence and enhancing the overall appearance of your hair.
Potential Side Effects
While generally safe for color-treated hair, some individuals may experience potential side effects with Biolage Color Last Purple Shampoo. Overuse can lead to over-toning, resulting in a lavender or purple tinge to the hair. Those with very dry or damaged hair might find the shampoo slightly drying, emphasizing existing damage. In rare cases, some individuals may experience scalp irritation or allergic reactions to certain ingredients. Always perform a patch test before using the product for the first time, especially if you have sensitive skin. If any irritation occurs, discontinue use and consult a dermatologist.