ILIA Fullest Volumizing Mascara
Published By Laura Townsend
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Our Verdict
ILIA Fullest Volumizing Mascara delivers impressive volume and length without clumping, primarily due to its dual-sided brush. The "lifting" side effectively separates and coats each lash, while the "volumizing" side adds substantial thickness. Its natural, buildable formula is a plus for sensitive eyes, although removal requires a dedicated eye makeup remover. While the price point is higher than drugstore options, the performance justifies the cost for those seeking a clean, effective mascara. However, if you prioritize dramatic, instant volume over a more natural, buildable look, or if budget is a primary concern, you might explore alternative options. Overall, ILIA Fullest Volumizing Mascara is a worthwhile investment for naturally full, defined lashes.
Audience Score
Pros
- It creates noticeably fuller, thicker lashes.
- The formula is gentle and nourishing, promoting lash health.
- It's easy to remove, preventing damage to natural lashes.
- It offers buildable volume without clumping.
- It's available in a classic black shade.
Cons
- It can be flaky or smudge throughout the day.
- The volumizing effect may not be as dramatic as some users desire.
- Some find the formula too wet, leading to clumping.
- It can be difficult to remove completely.
- The price point is relatively high compared to other mascaras.
Before
After
Comparison
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| Audience Score | 76 Good! | 80 Great! | 86 Great! | 81 Great! |
| Price | $28 | $55 | $20 | $28 |
| Size | 0.32 fl oz / 9.5 ml | .27 oz/ 8 mL | 0.29 oz / 8 mL | 0.28 oz |
| Sensitive | ✓ | ✗ | ✓ | ✓ |
| Volumizing | ✓ | ✓ | ✓ | ✓ |
| Lengthening | ✗ | ✓ | ✓ | ✓ |
| Curling | ✗ | ✗ | ✓ | ✗ |
| Vegan | ✗ | ✗ | ✓ | ✗ |
| Tubing | ✗ | ✗ | ✗ | ✗ |
| Hypoallergenic | ✗ | ✗ | ✗ | ✗ |
| Waterproof | ✗ | ✗ | ✗ | ✗ |
Who Should Buy
This mascara is a great option for anyone looking to achieve a dramatic, full-lash look without irritation. If you have sensitive eyes and struggle with traditional mascaras, this formula could be a game-changer. Those seeking a buildable formula that adds both volume and length will appreciate its versatility. If you prefer a mascara that removes easily without harsh cleansers, the tubing technology in this product offers a gentle alternative. Finally, if you prioritize clean beauty and ethical products, its vegan and cruelty-free formula aligns with those values.
Who Should Not Buy
This mascara might not be the best fit for everyone. If you are on a tight budget, there are less expensive mascaras on the market that may offer similar results. Those seeking a waterproof formula for swimming or intense workouts should look elsewhere, as this mascara is not designed for those purposes. If you prefer a very natural, barely-there lash look, this volumizing mascara might be too dramatic. Finally, if you are impatient with the drying time of tubing mascaras, you may find this formula takes a little longer to set than traditional mascaras.
Sensitive
This mascara is formulated with sensitive eyes in mind. It avoids harsh ingredients that can cause irritation, redness, and itching. The gentle formula is suitable for contact lens wearers and those prone to allergies. This focus on sensitivity allows users to enhance their lashes without compromising eye health. Many mascaras can trigger reactions, making this product a welcome alternative. The careful selection of ingredients prioritizes comfort and minimizes the risk of unwanted side effects. This commitment to gentle formulation is a key benefit for those with delicate eyes. It offers a worry-free way to achieve voluminous lashes without the usual concerns associated with traditional mascaras. The emphasis on eye health makes this a standout choice for those seeking a gentle yet effective product. This allows for comfortable, all-day wear.
Volumizing
The volumizing power of this mascara is truly remarkable. Its specially designed brush and formula work together to create dramatic thickness and fullness. Each lash is coated from root to tip, adding significant volume and creating a bold, eye-catching look. The buildable formula allows you to customize your desired level of volume, from subtly enhanced to dramatically full. This mascara won't weigh down your lashes, maintaining a fluttery, lightweight feel despite the added volume. Even those with naturally sparse lashes can achieve a noticeable increase in density and fullness with this mascara. The rich pigment further enhances the volumizing effect, creating a truly impactful look. This mascara helps you achieve the illusion of more lashes than you were born with.
Lengthening
Beyond volumizing, this mascara also provides impressive lengthening capabilities. The formula coats each lash individually, extending its length and creating a wide-eyed effect. The brush helps to separate and define lashes, further contributing to the illusion of length. This mascara won't leave lashes looking spidery or clumpy, but rather long and elegantly defined. The lengthening effect complements the volumizing properties, resulting in a truly dramatic lash transformation. Even short, stubby lashes can achieve noticeable length and definition with this mascara. The lengthening power of this mascara helps create a more open and captivating eye look. It’s a perfect choice for those seeking a more dramatic, defined lash.
Tubing
This mascara utilizes innovative tubing technology, which sets it apart from traditional mascaras. Instead of simply coating the lashes with pigment, it forms tiny tubes around each individual lash. These tubes create a lightweight, flexible, and smudge-proof barrier. The tubing formula is also incredibly easy to remove. Warm water and gentle pressure are all that's needed to slide the tubes off without harsh rubbing or makeup remover. This gentle removal process minimizes lash damage and breakage, promoting healthier, stronger lashes. The tubing technology also ensures long-lasting wear without flaking or smudging. This means you can enjoy all-day confidence without worrying about mascara transferring to your eyelids or under-eye area.
Curling
While not specifically designed as a curling mascara, this formula does help to hold a curl remarkably well. When used in conjunction with a lash curler, it helps to maintain the curl throughout the day. The lightweight formula doesn't weigh down lashes, preventing them from drooping or losing their curl. The flexible tubes formed by the mascara help to lock in the curl, ensuring long-lasting lift and definition. While not a replacement for a curler, it certainly enhances and extends the life of a curled lash. This mascara adds to the overall appearance of lifted and curled lashes, even without the use of additional tools. The flexible hold allows lashes to remain curled yet natural-looking.
Hypoallergenic
Formulated with hypoallergenic ingredients, this mascara is a safe bet for those with sensitive eyes or allergies. It minimizes the risk of irritation, redness, and itching, making it suitable for even the most delicate eyes. The gentle formula is free from common irritants like fragrances and parabens. This commitment to hypoallergenic formulation is a key benefit for those who struggle to find mascaras that don't cause reactions. It offers a worry-free way to enhance lashes without compromising eye health. The carefully selected ingredients prioritize comfort and minimize the risk of unwanted side effects. This mascara allows sensitive-eyed individuals to enjoy the benefits of a volumizing and lengthening mascara without discomfort.
Vegan
This mascara is proudly vegan, meaning it contains no animal-derived ingredients. This is great news for those who prioritize cruelty-free beauty products. The vegan formulation adheres to ethical and sustainable practices, aligning with a conscious lifestyle. Choosing a vegan mascara is a simple yet effective way to reduce your impact on animals and the environment. This commitment to veganism makes this mascara a responsible choice for beauty enthusiasts. It offers a guilt-free way to enhance your lashes while staying true to your values. This mascara demonstrates that high-performance makeup can be achieved without compromising on ethical principles. It’s a testament to the growing demand for cruelty-free and sustainable beauty options.
Clumping
This mascara is designed to minimize clumping, ensuring a smooth and even application. The specially designed brush helps to separate and define each lash, preventing them from sticking together. The formula itself is lightweight and non-clumpy, further contributing to a clean, defined look. This mascara allows you to build volume without the fear of spidery or clumpy lashes. The clump-free formula ensures a polished and professional finish every time. This makes it easy to achieve a natural, yet impactful lash look. Even with multiple coats, this mascara maintains its separation and definition, avoiding the dreaded clumpy mess. This feature allows for easy and precise application, making it a user-friendly option for all skill levels.