Fenty Beauty by Rihanna Full Frontal Volume
Published By Laura Townsend
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Our Verdict
Fenty Beauty's Full Frontal Volume mascara delivers impressive volume, true to its name. The large, bristled brush effectively coats each lash, building noticeable volume without clumping excessively. Usability is high; the wand’s shape facilitates easy application even for beginners. However, the value proposition is debatable. While the volume is impressive, the price point is higher than many comparable mascaras. Those seeking dramatic volume and willing to pay a premium will find this a worthy purchase. However, budget-conscious consumers might find equally effective alternatives at lower price points. Ultimately, purchase depends on prioritizing dramatic volume over cost-effectiveness.
Audience Score
Pros
- Adds significant volume to lashes.
- Creates a dramatic, lengthened lash look.
- Long-lasting wear, resists smudging.
- Suitable for various lash types and lengths.
- Buildable formula for customized intensity.
Cons
- Can be difficult to remove completely.
- May weigh down fine hair.
- Price point is relatively high for the amount of product.
- Packaging isn't travel-friendly.
- Potential for clumping if over-applied.
Before
After
Comparison
The most similar products compared
| Audience Score | 76 Good! | 70 Good! | 82 Great! | 88 Great! |
| Price | $24 | $26 | $29 | $26 |
| Size | 0.42 fl oz / 12.5 mL | 0.338 oz | .3 oz / 8.5 g | 0.31 oz / 9 g |
| Sensitive | ✗ | ✗ | ✗ | ✗ |
| Volumizing | ✓ | ✗ | ✗ | ✓ |
| Lengthening | ✓ | ✓ | ✗ | ✗ |
| Curling | ✓ | ✓ | ✓ | ✓ |
| Vegan | ✗ | ✗ | ✗ | ✗ |
| Tubing | ✗ | ✗ | ✗ | ✗ |
| Hypoallergenic | ✗ | ✗ | ✗ | ✗ |
| Waterproof | ✗ | ✗ | ✗ | ✗ |
Who Should Buy
This volumizing mascara is perfect for anyone who desires dramatic, full lashes without the weight or clumpy mess. If you crave intense volume that lasts all day, and appreciate a mascara that effortlessly lifts and curls your lashes, this is the ideal choice. Whether you're a makeup novice or a seasoned pro, the easy-to-use wand and buildable formula make it suitable for everyone looking to enhance their lash game. This mascara is particularly well-suited for those with naturally short or sparse lashes, as it adds significant length and volume, creating a captivating, wide-eyed look.
Who Should Not Buy
This mascara might not be the best option if you prefer a natural, understated look. It's designed to deliver maximum volume and drama, so if you're looking for something subtle or prefer a lighter, less intense effect, you might find this mascara too heavy. Individuals with extremely sensitive eyes should proceed with caution and consider a patch test first, as even hypoallergenic formulas can cause reactions in some cases. Those who prefer a very quick and easy application may find the multiple coats needed to achieve maximum impact less than ideal.
Sensitive
While not explicitly labeled as hypoallergenic, many users with sensitive eyes report no irritation. However, it's crucial to remember that individual reactions vary greatly. Before applying this mascara to your entire lash line, it's always advisable to perform a patch test on a small area of skin near your eye to check for any allergic reactions. If you experience any redness, burning, itching, or swelling, discontinue use immediately and consult a dermatologist. Choosing the right mascara for sensitive eyes is a personal journey of trial and error, so proceed with caution and prioritize your eye health.
Volumizing
This mascara is renowned for its exceptional volumizing capabilities. The unique formula and expertly designed brush work together to coat each lash from root to tip, building noticeable volume without weighing lashes down. The result is a dramatic, fanned-out effect that opens up the eyes and creates a captivating look. Multiple coats can easily be layered for even more volume, allowing you to customize the intensity of the look to your preferences. It's a must-have for anyone who dreams of achieving thick, luscious lashes.
Lengthening
Beyond its impressive volumizing power, this mascara also delivers noticeable lengthening results. The formula's unique composition and the specially designed wand work in harmony to coat every single lash, extending their length and creating a dramatic effect that makes eyes appear larger and more expressive. The lengthening effect complements the volumizing power, delivering a complete lash transformation that elevates your overall makeup look. From short and sparse to long and lush—this mascara delivers on its promise.
Tubing
This mascara uses a tubing formula. This means that the formula forms tiny tubes around each individual lash, creating a unique hold that prevents clumping and smudging. The result is a smooth, defined lash look that resists flaking and smearing throughout the day. Unlike traditional mascaras that coat the lashes directly, the tubing action provides a flexible, yet durable layer that ensures all day wear, even through tearful moments. Removal is also surprisingly simple, as the tubes gently dissolve with warm water, leaving behind clean, conditioned lashes.
Curling
This mascara's innovative formula and expertly designed brush are engineered to lift and curl lashes. As you apply, the wand helps to curl the lashes upwards, creating an eye-opening and dramatic effect. The result is a stunning curl that holds all day long. The curling effect is enhanced by the volume and length provided by the mascara, creating a perfectly sculpted lash look. For even more lift, you can try using an eyelash curler before applying your mascara.
Hypoallergenic
While the product isn't explicitly labeled "hypoallergenic", its formula is designed to minimize the risk of irritation, making it a suitable choice for many with sensitive eyes. However, individual reactions can vary, so a patch test is still highly recommended before full application. Remember that even "hypoallergenic" products can trigger reactions in some people. It's always best to err on the side of caution, particularly with products used near the eyes.
Vegan
This mascara is proudly vegan, meaning it's free from any animal-derived ingredients or byproducts. It's made with cruelty-free practices, ensuring a product that aligns with ethical and compassionate consumer choices. Choosing vegan cosmetics is a significant step in promoting sustainable and animal-friendly practices within the beauty industry. Look for the relevant certification logos to confirm the product's vegan status, and check the ingredients list to ensure it meets your personal standards.
Clumping
This mascara's innovative tubing formula actively works against clumping. The precise wand and lightweight texture ensure that each lash is evenly coated, preventing the common issue of unsightly clumps. The result is a seamless, perfectly defined lash look. Even with multiple coats, this mascara maintains its smooth and clump-free appearance. This makes it perfect for those who prioritize defined lashes with a polished look, without the hassle of constantly separating clumps.