e.l.f. Cosmetics Lash ‘N Roll Curling & Lifting
Published By Laura Townsend
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Our Verdict
The e.l.f. Cosmetics Lash ‘N Roll Curling & Lifting mascara delivers mixed results. Its usability is hampered by a stiff, somewhat difficult-to-apply wand, leading to clumping and less precise application than desired. While it does offer decent lift and curl initially, the effect fades relatively quickly, requiring reapplication throughout the day. Value is questionable; the price point is low, but the subpar longevity and application challenges diminish its overall worth. Therefore, consumers prioritizing effortless application and all-day curl should avoid this product. However, those on a tight budget seeking a *temporary* lift and curl might find it acceptable, understanding its limitations. Ultimately, the product's performance doesn't fully justify its purchase.
Audience Score
Pros
- It's affordable.
- It curls and lifts lashes effectively.
- It's easy to use.
- It's a long-lasting product.
- It's a cruelty-free option.
Cons
- Can be difficult to clean thoroughly.
- May not provide sufficient curl for all lash types.
- The plastic can feel cheap and flimsy.
- Some users report it pulling or tugging on lashes.
- Curl doesn't always last all day.
Before
After
Comparison
The most similar products compared
| Audience Score | 90 Excellent! | 84 Great! | 88 Great! | 84 Great! |
| Price | $6 | $32 | $34 | $45 |
| Size | 0.32 oz | 0.3 oz / 9 mL | 0.23 oz | 0.29 oz |
| Sensitive | ✓ | ✓ | ✓ | ✓ |
| Volumizing | ✓ | ✓ | ✓ | ✓ |
| Lengthening | ✓ | ✓ | ✓ | ✓ |
| Curling | ✓ | ✗ | ✗ | ✓ |
| Vegan | ✓ | ✗ | ✗ | ✓ |
| Tubing | ✗ | ✗ | ✗ | ✗ |
| Hypoallergenic | ✗ | ✗ | ✗ | ✗ |
| Waterproof | ✗ | ✗ | ✗ | ✗ |
Who Should Buy
This mascara is perfect for anyone looking for a natural-looking lift and curl without the need for a lash curler. If you appreciate a lightweight formula that doesn't weigh down your lashes, leaving them looking naturally voluminous and longer, then the Lash ‘N Roll is a great choice. Those seeking a mascara that provides a gentle curl and lift, enhancing your lashes’ natural shape without excessive drama, will find this a winning product. It's also ideal for those who appreciate a quick and easy application process for a beautiful everyday look, or for people who prefer a more subtle, yet impactful mascara effect. The buildable formula allows you to adjust the intensity to suit your preference, from a natural enhancement to a more noticeable volume.
Who Should Not Buy
This mascara might not be the best option for individuals who require dramatic volume and length. If you prefer a heavy, intensely pigmented, or intensely dramatic lash look, you may find this mascara too subtle. Similarly, those looking for a mascara that dramatically lengthens lashes to an extreme degree might be disappointed. If you desire a super-defined, spidery lash look, then this mascara's more natural effect might not meet your expectations. It also may not be ideal for those seeking an extremely long-lasting, waterproof formula.
Sensitive
The e.l.f. Cosmetics Lash ‘N Roll Curling & Lifting Mascara is formulated to be hypoallergenic, making it a suitable choice for individuals with sensitive eyes or skin. Its gentle formula minimizes the risk of irritation or allergic reactions, ensuring a comfortable wearing experience. The absence of harsh chemicals and irritants makes this mascara a safe option for those prone to sensitivity. Many with sensitive eyes have found this mascara to be a welcome addition to their makeup routine, offering the desired lift and curl without causing any discomfort or redness. The careful selection of ingredients contributes to its hypoallergenic nature, setting it apart as a considerate choice for those with delicate eyes.
Volumizing
While not designed for extreme volume, the Lash ‘N Roll mascara does offer buildable volume. It adds noticeable fullness to the lashes without feeling heavy or clumpy. By applying multiple coats, you can achieve a gradual increase in volume, tailoring the intensity to your personal preference. The formula works by coating each lash individually, adding thickness and body to enhance their natural volume. The result is a naturally fuller, more lush lash look, suitable for both everyday wear and more dressed-up occasions. This mascara offers a balanced approach – delivering volume without sacrificing the curl and lift.
Lengthening
This mascara effectively lengthens lashes, subtly extending their appearance for a more noticeable impact. Although it doesn't offer extreme dramatic length, the Lash ‘N Roll provides a modest lengthening effect that enhances the natural length of your lashes. This subtle lengthening creates a natural and flattering look, emphasizing the eyes without looking artificial. It works by gently coating each individual lash, providing subtle elongation that enhances the overall shape and appeal of the eyes. It is a good choice for those who prefer a more natural-looking enhancement of lash length.
Tubing
The e.l.f. Lash ‘N Roll is not a tubing mascara. Tubing mascaras create individual tubes around each lash, providing excellent length and definition while easily removing with warm water. The Lash ‘N Roll uses a more traditional formula that adheres to the lashes, creating volume and lift, and may require a standard makeup remover for complete removal. This difference in formula contributes to the different looks and application processes each type offers. Those who prefer the precise separation of tubing mascara may find the results of the Lash ‘N Roll less distinct.
Curling
The Lash ‘N Roll mascara is specifically designed for curling and lifting lashes. Its unique wand and formula work together to lift and curl each lash from root to tip, creating a wide-eyed, fluttery effect. This curling action helps to open up the eyes, creating a more awake and youthful appearance. The precisely-angled brush ensures that even the smallest lashes are lifted and curled, contributing to an overall enhanced lash shape. The effect is a natural lift and curl, enhancing the eyes without the need for a separate lash curler.
Hypoallergenic
e.l.f. Cosmetics markets the Lash ‘N Roll as hypoallergenic, meaning it’s formulated to minimize the risk of allergic reactions. This makes it a great option for sensitive eyes. The formula is carefully developed to exclude common irritants, making it a gentler choice than many other mascaras. However, individual reactions can vary, and it’s always recommended to perform a patch test before applying to the entire lash line, particularly if you have extremely sensitive eyes or a history of allergies to cosmetics. The hypoallergenic claim reflects the brand’s commitment to creating inclusive makeup options.
Vegan
The e.l.f. Lash ‘N Roll Curling & Lifting Mascara is proudly vegan, meaning it's free from any animal-derived ingredients or by-products. This is important for consumers seeking cruelty-free and ethically sourced cosmetics. This makes it a great option for those committed to vegan lifestyles and ethical shopping practices. This commitment ensures the product aligns with ethical values, contributing to a growing market of conscious consumers. The formula demonstrates a dedication to sustainability and responsible manufacturing processes.
Clumping
The Lash ‘N Roll Curling & Lifting Mascara is designed to minimize clumping. Its formula and brush work together to separate and coat each lash individually, helping to prevent clumping and creating a more natural look. The thin, precisely designed brush allows for controlled application, making it easier to achieve a defined and clump-free result. However, it is worth noting that applying too many coats could lead to slight clumping. For optimal results, apply thin, even layers, allowing each coat to dry before applying the next. The overall formula aims to prioritize effortless application and a seamless finish.