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From gentle toning to intense color correction, these purple shampoos offer targeted solutions for blonde and highlighted hair. Discover the best purple shampoo to banish brassiness and keep your blonde looking its best.
Achieving vibrant, cool-toned blonde or highlighted hair often requires a little help from a purple shampoo. These specialized shampoos are designed to neutralize brassy or yellow undertones, keeping your blonde looking fresh and bright. Explore our selection of the top 5 purple shampoos to maintain your perfect blonde.
Pros
- Neutralizes brassy yellow tones in blonde, gray, and lightened hair.
- Maintains cool, ashy, or violet tones.
- Smells pleasant, with a described scent of "violet leaf, iris, and cedarwood."
- Creates a rich lather that cleanses hair effectively.
- Cruelty-free and vegan-friendly.
Cons
- Can be drying, especially on already dry or damaged hair.
- The purple pigment can stain porous or bleached hair unevenly.
- May not be effective on heavily yellowed or brassy hair.
- The scent can be overpowering for some users.
- Can be expensive compared to other purple shampoos.
dae Violet Hour Purple Shampoo is a gentle yet effective cleanser that helps to maintain cool blonde tones. Its formula is designed to neutralize yellow and orange tones without drying out your hair.
Why we love it
This shampoo effectively combats brassiness and leaves hair feeling healthy and vibrant.
Key Features
- Gentle cleansing formula
- Neutralizes brassy tones
- Leaves hair soft and shiny
Customer Review
"Absolutely love the smell of the DAE hair products! Shampoo leaves hair feeling clean and the conditioner adds radiance. The mask does have glitter in it which was odd for me but it left my hair shiny !"
Pros
- Neutralizes brassy and yellow tones in blonde hair.
- Strengthens and repairs damaged, color-treated hair.
- Leaves hair soft, shiny, and manageable.
- Features a pleasant aroma.
- Protects hair color from fading.
Cons
- Can be expensive compared to other purple shampoos.
- Can dry out hair if used too frequently or not followed up with a good conditioner.
- May stain hands and shower surfaces temporarily if not rinsed immediately.
- The purple pigment can be too strong for some, leading to an ashy or overly cool toned result.
- Some users find the scent to be overpowering or unpleasant.
Pureology Strength Cure Blonde Purple Shampoo is formulated to not only tone your blonde but also repair and strengthen damaged hair. It's a great choice for those who chemically treat their hair.
Why we love it
This shampoo helps to keep blonde hair strong, healthy, and vibrant while neutralizing unwanted warmth.
Key Features
- Repairs and strengthens damaged hair
- Neutralizes brassiness
- Sulfate-free
Customer Review
"I consider this shampoo the standard of how I want my hair to feel once it's washed out. My hair is on the drier side and a lot of (almost every) shampoos make it feel like straw after being washed out. Following up with conditioner always helps but I just hate the feeling of it, but it's always so soft when using Pureology. I've only ever tried the purple shampoo and conditioner which I only use once a week, but may try one of their other lines for non-purple days."
Pros
- Helps maintain vibrant color in color-treated hair.
- Neutralizes brassy and yellow tones, especially in blonde and silver hair.
- Gently cleanses without stripping color.
- Contains low pH formula to help seal the hair cuticle.
- Leaves hair soft, shiny, and manageable.
Cons
- Can be drying if used too frequently.
- May stain porous or damaged hair purple.
- Doesn't completely eliminate brassiness on very light blondes.
- The purple pigment can stain hands and shower surfaces temporarily.
- Can be expensive compared to other purple shampoos.
Biolage Color Last Purple Shampoo is a budget-friendly option that helps to maintain the vibrancy of color-treated blonde hair. It gently cleanses while neutralizing brassy undertones.
Why we love it
This shampoo is a great everyday option for keeping blonde hair looking fresh and preventing brassiness.
Key Features
- Affordable
- Color-preserving formula
- Neutralizes brassiness
Customer Review
"I bought this on recommendation from friends for gray hair after losing my hair to cancer treatment and it growing back in gray. I think it gives it a shine that it didn’t have before. I love the smell, easy to use and doesn’t cause dryness."
Pros
- Neutralizes brassy and yellow tones in blonde, gray, and silver hair.
- Maintains cool, ashy tones for longer.
- Gently cleanses without stripping the hair of moisture.
- Leaves hair soft, shiny, and manageable.
- Suitable for both natural and color-treated hair.
Cons
- Can dry out hair if used too frequently.
- Can stain blonde hair purple if left on too long.
- The strong scent can be off-putting to some.
- Can be expensive compared to other purple shampoos.
- May not be effective on heavily brassy or very dark hair.
L'Oréal Professionnel Silver Anti-Brass Purple Shampoo is formulated to address the specific needs of gray and silver hair. It helps to neutralize yellow tones and enhance the natural shine of gray hair.
Why we love it
This shampoo keeps gray hair looking bright, vibrant, and free of unwanted yellow undertones.
Key Features
- Designed for gray and silver hair
- Neutralizes yellow tones
- Enhances shine
Customer Review
"Nice sheen. Gentle on my scalp (no flakes or itching). Rinses out easily. Leaves my hair clean and soft. I've been using this for about four years. I apply a small amount, work it into my hair, leave it on for a couple minutes, rinse, reapply, rinse and dry. No funky tint or yellowing. Great product."
Pros
- Tones brassy and yellow hues in blonde hair.
- Strengthens and repairs damaged hair.
- Leaves hair soft and shiny.
- Features a pleasant scent.
- Is sulfate-free and paraben-free.
Cons
- Can be drying for some hair types.
- The scent can be overpowering or disliked by some.
- May not completely eliminate brassiness in very warm-toned hair.
- It can be expensive compared to other purple shampoos.
- The thick consistency can be difficult to work through hair.
amika Bust Your Brass Cool Blonde Strength Repair Shampoo is a powerful purple shampoo designed to tackle even the most stubborn brassy tones. It also helps to repair and strengthen hair.
Why we love it
This shampoo is ideal for those who need a strong toning effect and want to improve the overall health of their hair.
Key Features
- Intense toning power
- Repairs and strengthens hair
- Highly pigmented
Customer Review
"I’m a brunette with about 60% grey coming in which I’m growing out. The bottom 3/4 of my hair is more reddish from previous box-dye jobs. This shampoo and conditioner makes my hair super soft and absolutely tones down the difference between my brassy lower-half and new growth."
