dae Violet Hour Purple Shampoo
Published By Laura Townsend
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Our Verdict
Dae's Violet Hour shampoo delivers a noticeable toning effect on blonde or highlighted hair, neutralizing brassiness effectively after a few washes. Its creamy texture lathers well, leaving hair feeling soft and clean, not stripped. However, the scent, while pleasant initially, can become overpowering. Value-wise, it sits mid-range; while slightly pricier than drugstore options, the stronger toning power justifies the cost for those battling persistent yellow tones. Buy it if you want a noticeable brass-banishing boost and don't mind a potent fragrance. Avoid it if you have sensitive skin or prefer subtly-scented products, or if your brassiness is minimal – a lighter toning product might suffice.
Audience Score
Pros
- Neutralizes brassy yellow tones in blonde, gray, and lightened hair.
- Maintains cool, ashy, or violet tones.
- Smells pleasant, with a described scent of "violet leaf, iris, and cedarwood."
- Creates a rich lather that cleanses hair effectively.
- Cruelty-free and vegan-friendly.
Cons
- Can be drying, especially on already dry or damaged hair.
- The purple pigment can stain porous or bleached hair unevenly.
- May not be effective on heavily yellowed or brassy hair.
- The scent can be overpowering for some users.
- Can be expensive compared to other purple shampoos.
Comparison
The most similar products compared
| Audience Score | 92 Excellent! | 92 Excellent! | 90 Excellent! | 92 Excellent! |
| Price | $28 | $37 | $24 | $41 |
| Size | 10 oz / 300ml | 9 fl oz / 266ml | 13.5 oz / 400ml | 16.9 oz / 500 ml |
| Good For Thinning Hair | ✗ | ✗ | ✗ | ✗ |
| Good For Damage | ✓ | ✓ | ✓ | ✓ |
| Volumizing | ✗ | ✗ | ✗ | ✗ |
| Vegan | ✓ | ✗ | ✓ | ✗ |
| Without Sulfates | ✓ | ✓ | ✓ | ✗ |
| Without Parabens | ✓ | ✓ | ✓ | ✗ |
| Increases Shine | ✗ | ✗ | ✓ | ✓ |
Who Should Buy
This shampoo is perfect for individuals with blonde, bleached, or gray hair who struggle with unwanted yellow tones. If you find your hair becoming brassy or dull between salon visits, this purple shampoo can help. It's also a great choice for those who want to maintain a cool, ashy, or silvery hue and extend the life of their color. If you're looking for a color-depositing shampoo that's easy to use and delivers noticeable results, this could be the product for you. It's ideal for regular use to keep your color looking fresh and vibrant.
Who Should Not Buy
This product is not designed for those with naturally dark hair or hair that hasn't been lightened. If your hair is brown or black, this purple shampoo will not have a noticeable effect and could potentially lead to staining if used excessively. It's also not recommended for individuals with very dry or damaged hair, as it may further dry it out. If your hair is already brittle or prone to breakage, consider a more hydrating purple shampoo or a color-depositing conditioner.
How to Use
Apply the dae Violet Hour Purple Shampoo to wet hair, focusing on the areas where brassiness is most prominent. Lather thoroughly and allow the shampoo to sit for 2-5 minutes, depending on the desired intensity. For a more subtle toning effect, you can mix the purple shampoo with your regular shampoo. Rinse thoroughly with cool water and follow up with a moisturizing conditioner. The frequency of use can be adjusted based on your individual needs, but typically 1-2 times a week is sufficient for maintaining desired tone. Avoid leaving the shampoo on for extended periods, as this can lead to over-toning and a purplish hue.
Key Ingredients
This purple shampoo features a potent blend of violet pigments that neutralize unwanted yellow and orange tones. These pigments adhere to the hair shaft, counteracting brassiness and restoring a cool, balanced color. The formula also includes nourishing ingredients like coconut oil, which helps to hydrate and condition the hair, minimizing dryness and promoting shine. Other key ingredients may include proteins and amino acids that strengthen the hair and improve its overall health. This combination of color-correcting pigments and nourishing elements makes this shampoo a powerful tool for maintaining vibrant, healthy-looking blonde, gray, or bleached hair.
Results to Expect
With regular use, you can expect to see a noticeable reduction in brassiness and yellow tones. Your blonde, gray, or bleached hair will appear brighter, cooler, and more vibrant. The shampoo helps to maintain a consistent, ashy tone, extending the life of your color between salon appointments. The results will vary depending on your hair's porosity and the initial level of brassiness. For some, a single use may be enough to see a difference, while others may require multiple applications to achieve their desired results. Over time, the shampoo can help to prevent brassiness from returning, keeping your hair looking fresh and salon-worthy.
Tips and Tricks
For optimal results, use lukewarm or cool water when rinsing the shampoo, as hot water can open the hair cuticle and strip away the toning pigments. If you have very porous hair, start with a shorter processing time (1-2 minutes) and gradually increase the duration as needed to avoid over-toning. For a more intense toning treatment, apply the shampoo to dry hair and leave it on for 10-15 minutes before rinsing. This can be particularly effective for stubborn brassiness. Always follow up with a moisturizing conditioner to replenish hydration and maintain healthy-looking hair.
Common Concerns
Some users may experience temporary staining of their hands or scalp, especially if the shampoo is left on for extended periods. This staining is usually easily removed with soap and water. If you have very dry or damaged hair, you may notice increased dryness after using this shampoo. To mitigate this, use a deep conditioning treatment once a week or consider alternating the purple shampoo with a more hydrating formula. If you experience any unusual reactions, such as itching or redness, discontinue use and consult with a dermatologist.
Where to Buy
The dae Violet Hour Purple Shampoo can be purchased directly from the dae website. It's also available at various online retailers like Sephora, Ulta, and Amazon. Check the dae website for a list of authorized retailers in your area. Purchasing from authorized retailers ensures that you're receiving a genuine product and not a counterfeit. Be wary of purchasing from third-party sellers on marketplaces, as the authenticity of the product may be questionable.