Armani Beauty Eyes To Kill Waterproof Mascara
Published By Laura Townsend
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Our Verdict
Armani Beauty Eyes To Kill Waterproof Mascara delivers dramatic volume and impressive length, truly living up to its name. The tapered brush expertly separates lashes, minimizing clumping even with multiple coats. Its waterproof formula holds up admirably against sweat and tears, making it ideal for special occasions or humid climates. However, this tenacity translates to difficult removal, requiring a dedicated eye makeup remover. At a premium price point, the value proposition is debatable. If you prioritize long-lasting, impactful lashes and are willing to invest in a good remover, it's a worthy purchase. If you're budget-conscious or prefer easy removal, explore more affordable drugstore alternatives.
Audience Score
Pros
- It creates dramatic volume and length.
- The waterproof formula holds up well in humidity and water activities.
- The brush separates lashes effectively for a clump-free look.
- It is long-wearing and doesn't smudge or flake easily.
- The intense black pigment delivers a bold and defined lash line.
Cons
- It can be difficult to remove, sometimes requiring a dedicated eye makeup remover.
- The volumizing formula can sometimes clump if not applied carefully.
- Some users find the brush too large for precise application on lower lashes or smaller eyes.
- It is a higher-priced mascara compared to drugstore options.
- The waterproof formula may be too drying for individuals with sensitive or dry eyes.
Before
After
Comparison
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| Audience Score | 76 Good! | 84 Great! | 84 Great! | 90 Excellent! |
| Price | $35 | $30 | $32 | $29 |
| Size | 0.22 oz/ 6.5 mL | 0.33 oz/ 9.75 mL | 0.3 oz / 9 mL | 0.3 oz / 8.5 g |
| Sensitive | ✗ | ✗ | ✓ | ✗ |
| Volumizing | ✓ | ✓ | ✓ | ✓ |
| Lengthening | ✓ | ✓ | ✓ | ✗ |
| Curling | ✓ | ✗ | ✗ | ✗ |
| Vegan | ✗ | ✗ | ✗ | ✗ |
| Tubing | ✗ | ✗ | ✗ | ✗ |
| Hypoallergenic | ✗ | ✗ | ✗ | ✗ |
| Waterproof | ✓ | ✓ | ✗ | ✓ |
Who Should Buy
This mascara is a great choice for anyone looking for a dramatic, high-impact lash look that lasts. If you desire intensely voluminous and lengthened lashes, this product could be your holy grail. Those who struggle with mascara smudging or running, particularly in humid climates or during activities like swimming or workouts, will appreciate its waterproof formula. If you want a mascara that delivers a false lash effect without the fuss, this product's ability to build volume and length could be just what you need. Finally, if you prefer a high-end mascara with a luxurious feel and a reputation for quality, this product is worth considering.
Who Should Not Buy
This mascara may not be the best fit for those on a tight budget, as it is a premium product. If you prefer a very natural, barely-there lash look, this mascara's dramatic volumizing and lengthening properties may be too intense. Individuals who find removing waterproof mascara difficult might find this product challenging, though an oil-based makeup remover is recommended. If you are highly sensitive to fragrance, you may want to consider fragrance-free alternatives. Lastly, if you exclusively use tubing mascaras due to specific sensitivities or preferences, this wouldn't be a suitable choice.
Sensitive
While this mascara is ophthalmologist-tested and generally well-tolerated, it's not specifically formulated for sensitive eyes. The inclusion of certain ingredients, like waxes and polymers, could potentially irritate individuals with extremely sensitive eyes or contact lens wearers. Always perform a patch test before applying to your full lashes if you have known sensitivities. If you experience any irritation, discontinue use immediately. Look for specific keywords like "hypoallergenic" or "for sensitive eyes" if you need a truly gentle formula. However, many users with mildly sensitive eyes report no issues with this mascara. It's always best to err on the side of caution and prioritize your eye health. Consult an ophthalmologist if you have any concerns.
Volumizing
This mascara excels at delivering dramatic volume. Its richly pigmented formula and specially designed brush work together to create thick, full lashes. The brush’s bristles are strategically placed to grasp and coat each lash from root to tip, maximizing volume and creating a false lash effect. You can build the volume gradually with multiple coats without experiencing clumping, which is a common issue with other volumizing mascaras. This buildable formula allows you to customize your look from naturally enhanced to dramatically bold. If you crave voluminous lashes, this mascara could be your new go-to.
Lengthening
This mascara not only adds volume but also provides significant lengthening. The formula contains polymers that adhere to the lashes, extending their appearance and creating a longer, more defined lash line. The brush also plays a crucial role in achieving length; its shape and bristle design help to separate and lift the lashes, making them appear longer and more fanned out. The combined effect of the formula and the brush results in dramatically lengthened lashes that open up the eyes. If you desire longer, more noticeable lashes, this mascara is certainly worth trying.
Tubing
This is not a tubing mascara. It uses a traditional wax-based formula to coat and thicken the lashes, creating volume and length. Tubing mascaras, on the other hand, encase each lash in individual “tubes” of polymer. While tubing mascaras are known for their ease of removal and smudge-proof nature, they may not provide the same dramatic volume and lengthening effect that this mascara offers. If you specifically seek the benefits of a tubing mascara, this product isn't the right choice. However, if you prioritize impactful volume and length, this traditional formula mascara will deliver impressive results.
Curling
While this mascara doesn't specifically contain curling agents, the brush design helps to lift and shape the lashes, providing a subtle curling effect. The shape of the brush allows you to lift the lashes from the root and hold them in a curled position as the mascara dries. For more dramatic curl, it’s recommended to use a lash curler before applying the mascara. This will help to set the curl and enhance the lifting effect of the mascara. While not a dedicated curling mascara, this product does contribute to a lifted, more open-eyed look.
Hypoallergenic
This mascara isn't specifically marketed as hypoallergenic. While it is ophthalmologist-tested and generally considered safe for most users, individuals with highly sensitive eyes or allergies to certain ingredients might still experience irritation. It's always a good idea to check the ingredient list for any potential allergens before using any new cosmetic product, especially if you have known sensitivities. If you are looking for a truly hypoallergenic mascara, look for products specifically labeled as such. These formulas are typically free of common irritants like fragrances, dyes, and preservatives.
Vegan
Information on whether this specific mascara is vegan is not readily available. Armani Beauty, as a brand, is not entirely vegan, and some of their products contain animal-derived ingredients. To determine if this particular mascara is vegan, it's essential to check the ingredient list or contact Armani Beauty directly for clarification. Many resources online specialize in identifying vegan cosmetics and can provide helpful information. Look for official certifications or statements from the brand to confirm a product's vegan status. Choosing vegan cosmetics aligns with a cruelty-free lifestyle and reduces the demand for animal-derived ingredients in the beauty industry.
Clumping
This mascara is formulated to minimize clumping. The specially designed brush and the smooth, creamy texture of the mascara help to separate and coat each lash individually, preventing clumps from forming. Even with multiple coats, the mascara maintains its smooth application and doesn’t create the spidery lash look that some other mascaras can produce. This clump-resistant formula allows you to build volume and length without sacrificing definition. If you struggle with mascara clumping, this product’s smooth and even application could be a game-changer.