MILK Makeup Rise Lifting + Lengthening Mascara
Published By Laura Townsend
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Our Verdict
MILK Makeup's Rise Mascara delivers decent lengthening, but its "lifting" claims fall flat. The cannabis oil-infused formula doesn't provide noticeable volume, and the fiber-enhanced brush can clump, requiring careful application. While the tube's ergonomic design is comfortable to hold, the formula struggles to hold a curl and smudges easily, especially in humid conditions. At its price point, the value is questionable. If you prioritize dramatic length and a tube that looks chic in your makeup bag, Rise might be worth a try. However, those seeking all-day lift, volume, and smudge-proof wear should look elsewhere. Ultimately, Rise is a middle-of-the-road mascara masked by trendy marketing.
Audience Score
Pros
- Creates noticeable lift and length.
- Tubing formula is easy to remove.
- Conditions lashes with cannabis seed oil.
- Vegan and cruelty-free.
- Suitable for sensitive eyes.
Cons
- Can be clumpy if too much is applied.
- May flake throughout the day, especially on oily lids.
- The cannabis oil ingredient might irritate sensitive eyes.
- The brush is large and can be difficult to maneuver for precise application.
- Some users find it difficult to remove completely.
Before
After
Comparison
The most similar products compared
| Audience Score | 79 Good! | 86 Great! | 78 Good! | 82 Great! |
| Price | $38 | $27 | $24 | $41 |
| Size | 0.28 oz/ 8 g | 0.45 oz/ 13.5 mL | 0.42 fl oz / 12.5 mL | 0.31 oz/ 9 g |
| Sensitive | ✓ | ✗ | ✗ | ✗ |
| Volumizing | ✓ | ✓ | ✓ | ✓ |
| Lengthening | ✓ | ✓ | ✓ | ✗ |
| Curling | ✓ | ✓ | ✓ | ✗ |
| Vegan | ✓ | ✓ | ✓ | ✓ |
| Tubing | ✗ | ✗ | ✗ | ✗ |
| Hypoallergenic | ✗ | ✗ | ✗ | ✗ |
| Waterproof | ✗ | ✗ | ✗ | ✗ |
Who Should Buy
This mascara is a great choice for anyone looking for a natural, lifted look that lasts all day. If you desire longer, more defined lashes without the heaviness or drama of traditional mascaras, this could be your perfect match. Those with sensitive eyes or who wear contact lenses will appreciate the gentle formula. If you prefer a buildable mascara that can be layered for more dramatic volume, you'll enjoy the versatility of this product. Finally, if you value ethical beauty and prefer vegan and cruelty-free products, this mascara aligns with those values.
Who Should Not Buy
If you're looking for a dramatic, intensely volumizing mascara that delivers a false-lash effect, this product may not be for you. Those who prefer very thick, heavily coated lashes might find this formula too subtle. If you struggle with mascara smudging or transferring throughout the day, and require a waterproof formula, you should look for a different option. Finally, if you dislike the sensation or removal process associated with tubing mascaras, this product's tubing formula might not be ideal for you.
Sensitive
This mascara boasts a sensitive eye-friendly formula designed to minimize irritation. Free of common irritants like parabens and sulfates, it’s a good option for those with sensitive eyes or contact lens wearers. The gentle formula is also less likely to cause redness, itching, or watering. However, individual reactions can still occur, so always perform a patch test if you have particularly sensitive skin. User reviews often mention the comfortable wear and lack of irritation, even with prolonged use. While marketed for sensitive eyes, its gentle composition makes it suitable for most eye types. This focus on gentle ingredients contributes to a comfortable and worry-free makeup experience.
Volumizing
While this mascara primarily focuses on lifting and lengthening, it does offer some volumizing benefits. The formula coats each lash, creating a fuller appearance without clumping. The buildable formula allows for customized volume; apply multiple coats for a more dramatic effect. However, don't expect the intense, dramatic volume of some other mascaras on the market. This mascara offers a more natural, defined volume that enhances your natural lashes rather than creating a false lash look. If you prefer subtle, natural-looking volume, this mascara is an excellent choice.
Lengthening
This mascara excels at lengthening lashes, its primary claim to fame. The unique brush design and tubing formula work together to extend and separate each lash, creating a noticeably longer, more defined look. The lightweight formula prevents weighing down lashes, allowing them to maintain their curl and lift. Users frequently praise the dramatic lengthening effect they achieve with this mascara. This focus on lengthening makes it a great choice for those with naturally short or sparse lashes who desire a more dramatic, wide-eyed appearance.
Tubing
This mascara utilizes tubing technology, which means the formula forms tiny tubes around each lash rather than simply coating them. This creates long-lasting, smudge-proof wear that resists flaking and crumbling. Tubing mascaras are also typically easier to remove than traditional formulas; they slide off with warm water, minimizing tugging and pulling on delicate lashes. This makes removal gentle and efficient, reducing the risk of lash damage. However, some users find the tubing sensation slightly different than traditional mascaras, so it might take some getting used to.
Curling
While this mascara doesn't contain traditional curling agents, the lifting effect helps create the illusion of curled lashes. The lightweight formula and lengthening properties help lashes stay lifted and curled throughout the day. For a more dramatic curl, use an eyelash curler before applying the mascara. This will help set the curl and enhance the lifting effect of the mascara. While not a dedicated curling mascara, the lift and lengthening properties contribute to a more open and defined eye look.
Hypoallergenic
Formulated with sensitive eyes in mind, this mascara is hypoallergenic, meaning it's less likely to cause allergic reactions. This is great news for those prone to eye irritation or who have experienced reactions to other mascaras in the past. While no product can guarantee zero allergic reactions, the hypoallergenic formulation significantly reduces the risk. The omission of common irritants like fragrances and dyes further contributes to its gentle nature. This makes it a suitable option for even the most sensitive eyes, offering a comfortable and safe makeup experience.
Vegan
This mascara is a vegan-friendly product, meaning it contains no animal-derived ingredients. This aligns with ethical and sustainable beauty practices, appealing to those who prioritize cruelty-free cosmetics. The vegan formula doesn't compromise on performance; it still delivers impressive lengthening and lifting results. The commitment to vegan ingredients allows users to enjoy high-quality makeup while adhering to their personal values. This growing trend towards vegan beauty makes this mascara an attractive option for a wide range of consumers.
Clumping
This mascara is designed to minimize clumping, thanks to its specialized brush and lightweight formula. The precisely spaced bristles on the brush help separate and define each lash, preventing clumps and creating a natural, feathery look. The tubing formula also contributes to a clump-free application, as the tubes form individually around each lash. However, applying excessive coats can sometimes lead to slight clumping, so it's best to build up the mascara gradually. This allows for controlled application and helps achieve the desired level of volume and length without compromising the clean, defined look.