Fenty Beauty Full Frontal Volume Lift Mascara
Published By Laura Townsend
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Our Verdict
Fenty Beauty Full Frontal delivers a decent lift and volume, but falls short of "full frontal" impact. The flat, paddle-shaped brush is innovative, facilitating easy application to inner and outer corner lashes, minimizing clumping. However, it struggles to build dramatic volume, requiring multiple coats which can lead to a slightly spidery effect. While long-wearing and smudge-proof, removal can be tedious. At a mid-range price point, its performance doesn't quite justify the cost. If you prioritize effortless application and a natural, lifted look, Fenty Full Frontal is worth considering. However, those seeking dramatic volume and easy removal might find better value elsewhere.
Audience Score
Pros
- It delivers dramatic volume and lift.
- The brush is designed to reach every lash, including the hard-to-reach inner and outer corners.
- It's long-wearing and smudge-proof.
- The formula is lightweight and doesn't clump.
- It's available in a universally flattering shade of black.
Cons
- Some users find it can smudge or transfer throughout the day.
- The formula can be clumpy if not applied carefully.
- It may not hold a curl as well as some other mascaras.
- The brush shape might not be ideal for everyone.
- Removing the mascara can be difficult for some.
Before
After
Comparison
The most similar products compared
| Audience Score | 78 Good! | 82 Great! | 77 Good! | 79 Good! |
| Price | $24 | $41 | $38 | $38 |
| Size | 0.42 fl oz / 12.5 mL | 0.31 oz/ 9 g | 2 x 0.27 oz / 8 mL | 0.28 oz/ 8 g |
| Sensitive | ✗ | ✗ | ✓ | ✓ |
| Volumizing | ✓ | ✓ | ✓ | ✓ |
| Lengthening | ✓ | ✗ | ✓ | ✓ |
| Curling | ✓ | ✗ | ✓ | ✓ |
| Vegan | ✓ | ✓ | ✓ | ✓ |
| Tubing | ✗ | ✗ | ✗ | ✗ |
| Hypoallergenic | ✗ | ✗ | ✗ | ✗ |
| Waterproof | ✗ | ✗ | ✗ | ✗ |
Who Should Buy
This mascara is a great choice for anyone looking to achieve a dramatic, full-lash look. If you crave volume and lift, and desire a mascara that can hold a curl, this product may be perfect for you. Those who enjoy a buildable formula that allows for customized intensity will appreciate its versatility. It's also a good option for people who prefer a long-lasting mascara that can withstand daily wear and tear. Finally, if you appreciate a brush designed to reach and coat every lash, from root to tip, this mascara is definitely worth considering.
Who Should Not Buy
This mascara may not be ideal for those who prefer a very natural, barely-there look. If you're sensitive to strong formulas or have experienced irritation with volumizing mascaras in the past, you might want to proceed with caution. Those who prefer a tubing mascara or are specifically looking for a hypoallergenic formula should look elsewhere, as this product doesn't fall into those categories. Finally, if you're on a tight budget, there are certainly more affordable mascara options available on the market.
Sensitive
While not specifically marketed as hypoallergenic, this mascara is generally well-tolerated by most users. However, individual reactions can vary. If you have particularly sensitive eyes or are prone to allergic reactions, it's always a good idea to perform a patch test before applying it to your full lashes. Ingredients such as waxes and polymers, common in mascaras, can sometimes cause irritation. Pay attention to any redness, itching, or watering after application. If you experience any discomfort, discontinue use immediately. Consult with a dermatologist or ophthalmologist if you have concerns about specific ingredients or pre-existing eye conditions.
Volumizing
This mascara excels at delivering dramatic volume. The unique brush design, combined with the richly pigmented formula, works to thicken and amplify lashes from root to tip. The brush's bristles are strategically placed to grab and coat each lash, creating a fuller, more voluminous appearance. Multiple coats can be applied to build intensity without clumping, allowing for customized volume. The result is a dramatic, wide-eyed look that lasts all day. Whether you're aiming for a subtle boost or a full-on glam effect, this mascara can help you achieve your desired level of volume.
Lengthening
While primarily known for its volumizing properties, this mascara also provides noticeable lengthening. The formula coats each lash, extending it from root to tip for a more elongated appearance. The brush further enhances this effect by separating and defining lashes, preventing them from clumping together, which can make them appear shorter. While the lengthening effect might not be as dramatic as the volumizing effect, it still contributes to an overall enhanced and lengthened lash look. This makes it a great option for those who want both volume and length in a single mascara.
Tubing
This is not a tubing mascara. Traditional mascaras, like this one, use pigments and waxes to coat the lashes. Tubing mascaras, on the other hand, form tubes around each lash. These tubes are typically made of polymers that create a water-resistant, smudge-proof layer. The removal process for tubing mascaras is also different, requiring only warm water to slide the tubes off the lashes. While this mascara offers impressive volume and lift, it doesn’t provide the same unique benefits and removal process of a tubing mascara.
Curling
This mascara is formulated to hold a curl effectively. The formula, combined with the curved brush, helps to lift and set lashes in place, creating a curled and lifted appearance that lasts throughout the day. While an eyelash curler can be used beforehand for even more dramatic results, the mascara itself provides a significant amount of lift. This makes it a great choice for those with naturally straight lashes who desire a curled and defined look without the need for additional tools.
Hypoallergenic
This mascara is not specifically formulated to be hypoallergenic. While generally well-tolerated, individuals with sensitive eyes or known allergies to certain cosmetic ingredients may experience irritation. Always check the ingredient list before using any new cosmetic product, especially if you have sensitive skin or eyes. It is recommended to perform a patch test before applying the mascara to your full lashes, especially if you are prone to allergic reactions.
Vegan
This mascara is not a vegan product. It contains ingredients derived from animal sources, such as beeswax. Beeswax is commonly used in mascaras to provide texture, hold, and a smooth application. For individuals seeking a vegan mascara, there are numerous alternative options available on the market that utilize plant-based waxes and ingredients. Always check the product label and ingredient list to confirm whether a mascara is truly vegan-friendly.
Clumping
This mascara is designed to minimize clumping. The brush's precisely spaced bristles work to separate and define each lash, preventing them from sticking together. The formula itself is also designed to be smooth and buildable, allowing for multiple coats without creating clumps or a spidery effect. However, as with any mascara, applying excessive product can lead to clumping. For optimal results, apply thin coats, allowing each coat to dry slightly before applying the next. This technique will help to achieve maximum volume and length without the unwanted clumps.