Urban Decay Subversion Lash Primer

Published By Laura Townsend

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Our Verdict
Urban Decay's Subversion Lash Primer delivers on its promise of noticeably fuller lashes, significantly enhancing mascara application and longevity. Its creamy, buildable formula applies smoothly without clumping, though some might find the brush slightly bulky. Value-wise, the price point is competitive within the high-end primer market, offering noticeable results justifying the cost for those prioritizing lash enhancement. However, individuals seeking a subtle, natural look or those on a strict budget might find it unnecessary. Ultimately, Subversion Lash Primer is a worthwhile investment for those desiring dramatic lash volume and improved mascara performance, but not a necessity for minimalist makeup routines.
Audience Score
Pros
- It helps mascara last longer.
- Lashes appear fuller and thicker.
- It creates a nice base for mascara application.
- It can help prevent mascara smudging.
- The formula is lightweight and doesn't feel heavy on lashes.
Cons
- Can be drying for some users.
- May clump lashes if applied too thickly.
- Not suitable for sensitive eyes.
- Price point is relatively high for a lash primer.
- Doesn't significantly lengthen lashes on its own.
Before
After

Comparison
The most similar products compared
Audience Score | 87 Great! | 92 Excellent! | 90 Excellent! | 88 Great! |
Price | $35 | $30 | $33 | $12 |
Size | 0.28 oz/ 8.5 mL | .18 oz / 5.5 ml | 0.34 oz / 10 ml | 0.34 oz |
Sensitive | ✗ | ✓ | ✗ | ✗ |
Volumizing | ✗ | ✓ | ✓ | ✓ |
Lengthening | ✓ | ✓ | ✓ | ✗ |
Curling | ✗ | ✓ | ✓ | ✗ |
Vegan | ✗ | ✗ | ✗ | ✗ |
Tubing | ✗ | ✗ | ✗ | ✗ |
Hypoallergenic | ✗ | ✗ | ✗ | ✗ |
Waterproof | ✗ | ✗ | ✗ | ✗ |
Who Should Buy
This lash primer is perfect for anyone who wants to elevate their mascara game. Whether you're looking for a dramatic, voluminous look or simply want to enhance your natural lashes, this product will help you achieve your desired results. It's ideal for those who struggle with short, sparse lashes and want a noticeable difference in both length and volume. If you appreciate a primer that works seamlessly with various mascaras, enhancing their performance without adding extra weight or causing clumping, then this is the product for you. Those seeking a long-lasting, reliable primer that provides a smooth base for mascara application will find this to be a valuable addition to their makeup routine. Ultimately, if you desire fuller, longer, and more impactful lashes, this primer is a worthy investment.
Who Should Not Buy
This lash primer might not be the best choice for those who prefer a very minimalist makeup routine or those who find extra steps in their makeup application cumbersome. It's also not necessary for individuals already blessed with naturally long, full lashes who are satisfied with their mascara's performance without the use of a primer. If you have extremely sensitive eyes and are prone to irritation from even the mildest of cosmetic products, it's advisable to proceed with caution and perhaps choose a different option. Those seeking a completely invisible, undetectable lash base might find this slightly too noticeable, and individuals seeking a tubing mascara primer should look elsewhere.
Sensitive
While this lash primer is not specifically marketed as hypoallergenic, many users with sensitive eyes report having no issues with it. However, it's crucial to conduct a patch test before full application, especially if you have a history of eye irritation. Look for ingredients listed on the product packaging that might be potential irritants for you and consult a dermatologist if you have concerns. Even with positive user reviews, individual reactions can vary, so a precautionary patch test is always recommended to prevent any unwanted reactions. Remember to always remove your eye makeup completely before bed to maintain healthy eye area hygiene.
Volumizing
This lash primer is designed to significantly add volume to your lashes. Its unique formula builds a base that allows your mascara to adhere more effectively, creating a fuller, more dramatic appearance. The primer itself adds a subtle amount of volume, providing a noticeable boost even without mascara. This creates a thickening effect, making your lashes look denser and more impactful. By creating a thicker base, it can also help to prevent mascara from clumping or smudging, leading to a cleaner, more defined lash line. The volumizing effect contributes to a more enhanced, noticeable lash transformation.
Lengthening
This lash primer isn't just about volume; it also contributes to noticeable lash lengthening. The formula works by creating a smooth, slightly lengthening base on each lash, providing the perfect canvas for your mascara to build upon. This creates the illusion of longer lashes, enhancing the overall effect of your mascara. The result is lashes that appear longer and more extended, making your eyes appear more open and captivating. While not a miracle growth product, the lengthening effect is visible and provides a valuable boost to your natural lash length. This enhances the overall impact of your eye makeup, creating a more dramatic, impactful look.
Tubing
This lash primer is not a tubing mascara. Tubing mascaras encapsulate each lash in a protective tube of polymers which then slide off cleanly at the end of the day, without smudging or transferring. This primer, instead, creates a base layer that helps the mascara to adhere and build up volume and length. While it helps to prevent smudging and clumping, it does not work in the same way as a tubing mascara. The difference lies in how the product interacts with the lashes and how it is removed. This primer requires an oil-based makeup remover for complete removal, whereas tubing mascara typically comes off with warm water.
Curling
While this lash primer doesn’t have a curling wand or a formula designed specifically to curl, it does indirectly contribute to better lash curl. By thickening and lengthening the lashes from the base, it provides a foundation for your mascara to create a more dramatic curl. The added volume and length give your lashes more structure, making it easier for your curler or mascara wand to lift and set a better curl. This is an indirect curling effect; the primer doesn’t inherently curl the lashes, but rather provides a better canvas for other curling tools to work with, leading to more lifted and defined lashes. The result is a more curled and lifted appearance throughout the day.
Hypoallergenic
While Urban Decay Subversion Lash Primer is formulated to be gentle on the eyes, it isn't explicitly labeled as hypoallergenic. This means it might not be suitable for everyone with sensitive eyes or specific allergies. Before using, always conduct a patch test on a small area of skin behind your ear or on your inner wrist to check for any reactions. If you experience any redness, itching, or burning, discontinue use immediately. Individuals with a history of allergic reactions to cosmetic products should exercise caution and perhaps choose a specifically labeled hypoallergenic alternative. If unsure, always consult a dermatologist or allergist for advice.
Vegan
Yes, this lash primer is vegan. This means that it does not contain any animal-derived ingredients or by-products. This makes it a great option for consumers who follow a vegan lifestyle and prioritize cruelty-free cosmetics. The brand's commitment to veganism ensures that no animals were harmed during the production process. This aligns with the growing ethical concerns of consumers and reflects a conscious effort to create products that are both effective and ethically sound. Choosing vegan products supports businesses with a commitment to sustainability and animal welfare.
Clumping
This lash primer is designed to minimize clumping and help your mascara apply smoothly. It provides a smooth base for your mascara, preventing it from bunching together on your lashes. This results in a more even, natural-looking application with individual lashes appearing separated and defined. By creating a uniform base, the primer allows the mascara to distribute evenly, avoiding those unsightly clumps that can spoil your look. The smooth surface also aids the mascara wand's movement, preventing unnecessary build-up and making your lashes appear fuller and longer, rather than clumpy. This enhances the overall aesthetic appeal of your lash application.